Can Pharma Defy Gravity at the Patent Cliff?

3rd December 2013

Generic-drug competition has become increasingly aggressive, especially in an environment where healthcare policies are placing stronger emphasis on pharmacoeconomics and demanding better treatment outcomes at a lower cost. A 2012 analysis by IMS Health estimated that patent expiries will reduce brand spending in developed markets by $127 billion through 2016 (1). With drug-development expenditures escalating at an alarming rate while R&D productivity continues to decline, branded drug-makers are under pressure to maximize the value of their products throughout their lifecycles.

“Although the development of new drugs to address unmet patient needs remains the single most important goal of any pharmaceutical company, effective lifecycle management (LCM) is invaluable for getting the greatest possible value from existing brands,” says Anil Kane, PhD, executive director and global head of formulation sciences, Patheon.

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