Social Media Struggles Continue

25th August 2014

The Internet and interactive social media provide an efficient, low-cost way to send messages fast to millions of people—and to targeted patient populations.

But pharma companies have been slow to take advantage of these methods, largely because of FDA rules that control what manufacturers can state about their products. FDA has been rolling out new guidelines for using interactive media in recent months. The new guidances clarify some murky areas, but may not make online communications any easier.

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